Startups, scaleups, and even mature organizations pursuing a path to success need to have a strategic plan. A strategic plan aligns and informs team members and stakeholders. It provides a framework to optimize time, budgets and resources necessary ...
Read More
Tagged in: strategic planning, strategic roadmap, current state analysis
When we think about brands that have endured and thrived – brands like Apple, Coca-Cola, and Nike - we think about the logos, the tag lines, and the advertising associated with those brands over decades. We know that Apple wants us to ‘think ...
Read More
Tagged in: Marketing Strategy, brand identity, brand, brand audit, storytelling, marketing
How much money is your startup going to bring in? It’s a question that every founder needs to answer because cash flow is the lifeblood of every company. It is imperative to use key performance indicators (KPIs) to closely measure the progress and ...
Read More
Tagged in: Sales Strategy, Sales Operations, Sales KPIs