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When we think about brands that have endured and thrived – brands like Apple, Coca-Cola, and Nike - we think about the logos, the tag lines, and the advertising associated with those brands over decades. We know that Apple wants us to ‘think ...
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Tagged in: Marketing Strategy, brand identity, brand, brand audit, storytelling, marketing
How much money is your startup going to bring in? It’s a question that every founder needs to answer because cash flow is the lifeblood of every company. It is imperative to use key performance indicators (KPIs) to closely measure the progress and ...
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Tagged in: Sales Strategy, Sales Operations, Sales KPIs
When young companies are still finding their footing and trying to gain sales and customer traction, there’s a common tendency to fall prey to shiny object syndrome ('SOS') when it comes to the marketing side of operating the business. Well ...
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Tagged in: Content Marketing, Marketing Strategy, B2B Marketing
Growth hacking is a strategy used by startups, based on rapid experimentation with different mixes of marketing, product development and sales to get a startup off the ground and growing as quickly as possible.
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Tagged in: Sales Strategy, Sales Operations, Growth Strategies