Startups, scaleups, and even mature organizations pursuing a path to success need to have a strategic plan. A strategic plan aligns and informs team members and stakeholders. It provides a framework to optimize time, budgets and resources necessary ... Read More

Tagged in: strategic planning, strategic roadmap, current state analysis

When we think about brands that have endured and thrived – brands like Apple, Coca-Cola, and Nike  - we think about the logos, the tag lines, and the advertising associated with those brands over decades. We know that Apple wants us to ‘think ... Read More

Tagged in: Marketing Strategy, brand identity, brand, brand audit, storytelling, marketing

How much money is your startup going to bring in? It’s a question that every founder needs to answer because cash flow is the lifeblood of every company. It is imperative to use key performance indicators (KPIs) to closely measure the progress and ... Read More

Tagged in: Sales Strategy, Sales Operations, Sales KPIs

When young companies are still finding their footing and trying to gain sales and customer traction, there’s a common tendency to fall prey to shiny object syndrome ('SOS') when it comes to the marketing side of operating the business. Well ... Read More

Tagged in: Content Marketing, Marketing Strategy, B2B Marketing

Growth hacking is a strategy used by startups, based on rapid experimentation with different mixes of marketing, product development and sales to get a startup off the ground and growing as quickly as possible.  Read More

Tagged in: Sales Strategy, Sales Operations, Growth Strategies

Growth Accelerator Blog

Tools, tips, strategies and solutions for startups and scaleups. No hassle, no hubris. Just stuff that works. 

  • Startup growth strategy
  • Sensible marketing methods
  • Setup, simplify and scale sales 

Sellerant. Building better startups and emerging growth companies since 2007. 

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