Daisy McCarty Brings Brand Messaging Expertise to Growth Accelerator [Austin, TX] Daisy McCarty, CEO of Brand Message Clarity, has joined Sellerant as Director of Marketing & Business Development. Brand Message Clarity will operate under the ... Read More

Tagged in: Content Marketing, Marketing Strategy, Growth Strategies, Startup Marketing, B2B Marketing, brand, storytelling, marketing, strategic roadmap, persona

Ask startups and scaleups about social media and most will tell you it is an important marketing tool to promote their business. Ask why, and the answers may not be as clear. Then, ask how, and that’s when the confusion really begins.  Read More

Tagged in: Marketing Strategy, B2B Marketing, marketing, social media

One of the best performances in the storied career of actor Alec Baldwin was his seven and a half minute appearance in the movie Glengarry Glen Ross. His brief sales training included the A-B-C’s of selling -- “always be closing.” The A-B-C credo ... Read More

Tagged in: Sales Strategy, Sales Operations, Marketing Strategy, marketing, sales, sales process

Success doesn’t just happen. Startup founders and scaleup executives know that leading a business with intentionality requires having goals and a plan for achieving those goals. As business leadership guru Brian Tracy says, “Goals are the fuel in ... Read More

Tagged in: Sales Strategy, Marketing Strategy, Growth Strategies, marketing, strategic planning, strategic roadmap, SMART, goals

When we think about brands that have endured and thrived – brands like Apple, Coca-Cola, and Nike  - we think about the logos, the tag lines, and the advertising associated with those brands over decades. We know that Apple wants us to ‘think ... Read More

Tagged in: Marketing Strategy, brand identity, brand, brand audit, storytelling, marketing

Growth Accelerator Blog

Tools, tips, strategies and solutions for startups and scaleups. No hassle, no hubris. Just stuff that works. 

  • Startup growth strategy
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Sellerant. Building better startups and emerging growth companies since 2007. 

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