When we think about brands that have endured and thrived – brands like Apple, Coca-Cola, and Nike - we think about the logos, the tag lines, and the advertising associated with those brands over decades. We know that Apple wants us to ‘think ...
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Tagged in: Marketing Strategy, brand identity, brand, brand audit, storytelling, marketing
When young companies are still finding their footing and trying to gain sales and customer traction, there’s a common tendency to fall prey to shiny object syndrome ('SOS') when it comes to the marketing side of operating the business. Well ...
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Tagged in: Content Marketing, Marketing Strategy, B2B Marketing