Automating your marketing funnel involves deciding in advance how you will interact with leads at different stages of the marketing process. This means considering your audience’s needs from the first moment they become aware of your solution to their problem and then setting up your communications to address those needs. Automate marketing touchpoints and create data-driven customer journeys from initial contact through conversion.
Let’s dive into automating the process of moving a prospect through your marketing funnel.
Quick takeaways:
Before automating your marketing funnel, you must choose the right tools. Technology enables you to automate key touchpoints as you move a prospect through your startup’s marketing process. It’s more effective, saves more time, and produces more consistent results than manually moving prospects through your marketing funnel.
You can use either a customer relationship manager (CRM) or an email marketing system to automate your marketing funnel. There is some overlap in their functionality, but you can use both together to take advantage of all their features.
A customer relationship manager (CRM), such as Hubspot or Salesforce, enables you to:
An email marketing system, such as Klaviyo or Mailchimp, enables you to:
Consider the following when planning automation for your marketing funnel:
Use marketing funnel automation to move leads efficiently from one stage of the marketing funnel to the next.
Focus on activities that help you reach leads and introduce them to what you do. The key to success is segmentation so you can target and attract the right leads. This will ensure you do not waste your time or marketing budget.
Automate your marketing funnel by:
You have the lead’s attention and want them to ask for more information about your offerings. Use automated email campaigns to build the lead’s interest in your products or services.
Automate your marketing funnel by:
At this point, the lead is ready to make a decision — they could make a purchase, sign up for a mailing list, or decide to not become a customer. Your sales team will likely get involved and take action to help convert the lead into a customer. Automation can help to reduce friction in the purchasing process.
Automate your marketing funnel by:
Once a lead has converted and become a customer, you must ensure that you maintain their satisfaction going forward. The goal is to turn a one-time customer into a long-term customer. Automation can help you keep in touch with the customer over time and maintain their satisfaction with your company.
Automate your marketing funnel by:
Automating your marketing funnel should be part of your startup’s overall marketing strategy. Using technology to automate your marketing processes will make your marketing efforts more efficient and effective. Hubspot’s CRM is one option for automating your marketing funnel.
Need help creating an automated marketing funnel that will help your startup attract and convert leads? Sellerant can guide the way.