Growth Accelerator Blog

Tools, tips, strategies and solutions for startups and scaleups.

No hassle, no hubris. Just stuff that works. 

  • Startup growth strategy

  • Sensible marketing methods

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Sellerant. Building better startups and emerging growth companies since 2007. 

Ask startups and scaleups about social media and most will tell you it is an important marketing tool to promote their business. Ask why, and the answers may not be as clear. Then, ask how, and that’s when the confusion really begins.  Read More

Tagged in: Marketing Strategy, B2B Marketing, marketing, social media

One of the best performances in the storied career of actor Alec Baldwin was his seven and a half minute appearance in the movie Glengarry Glen Ross. His brief sales training included the A-B-C’s of selling -- “always be closing.” The A-B-C credo ... Read More

Tagged in: Sales Strategy, Sales Operations, Marketing Strategy, marketing, sales, sales process

Success doesn’t just happen. Startup founders and scaleup executives know that leading a business with intentionality requires having goals and a plan for achieving those goals. As business leadership guru Brian Tracy says, “Goals are the fuel in ... Read More

Tagged in: Sales Strategy, Marketing Strategy, Growth Strategies, marketing, strategic planning, strategic roadmap, SMART, goals

Preparing to ‘go-to-market’ is an essential part of every organization, from startups launching new businesses to scaleups launching into new market segments to mature companies launching new solutions. While Simon Sinek has taught the world to ... Read More

Tagged in: Sales Strategy, Marketing Strategy, Growth Strategies, persona

Startups, scaleups, and even mature organizations pursuing a path to success need to have a strategic plan. A strategic plan aligns and informs team members and stakeholders. It provides a framework to optimize time, budgets and resources necessary ... Read More

Tagged in: strategic planning, strategic roadmap, current state analysis

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