One of the best performances in the storied career of actor Alec Baldwin was his seven and a half minute appearance in the movie Glengarry Glen Ross. His brief sales training included the A-B-C’s of selling -- “always be closing.” The A-B-C credo ...
Read More
Tagged in: Sales Strategy, Sales Operations, Marketing Strategy, marketing, sales, sales process
Success doesn’t just happen. Startup founders and scaleup executives know that leading a business with intentionality requires having goals and a plan for achieving those goals. As business leadership guru Brian Tracy says, “Goals are the fuel in ...
Read More
Tagged in: Sales Strategy, Marketing Strategy, Growth Strategies, marketing, strategic planning, strategic roadmap, SMART, goals
Preparing to ‘go-to-market’ is an essential part of every organization, from startups launching new businesses to scaleups launching into new market segments to mature companies launching new solutions. While Simon Sinek has taught the world to ...
Read More
Tagged in: Sales Strategy, Marketing Strategy, Growth Strategies, persona
How much money is your startup going to bring in? It’s a question that every founder needs to answer because cash flow is the lifeblood of every company. It is imperative to use key performance indicators (KPIs) to closely measure the progress and ...
Read More
Tagged in: Sales Strategy, Sales Operations, Sales KPIs
Growth hacking is a strategy used by startups, based on rapid experimentation with different mixes of marketing, product development and sales to get a startup off the ground and growing as quickly as possible.
Read More
Tagged in: Sales Strategy, Sales Operations, Growth Strategies