In today's fast-paced business world, the pursuit of Real Intelligence lies in the thoughtful integration of human and artificial intelligence. AI tools demand careful strategic planning and evaluation, ensuring alignment with specific business needs and seamless integration into existing systems. Amidst the flood of AI tools saturating the market, businesses must resist hasty temptations and instead focus on solutions that truly contribute to their long-term success. Real Intelligence emerges when human expertise and artificial capabilities synergize, empowering employees to leverage creativity and critical thinking while AI augments their efforts.

Here are a few important approaches to selecting the right AI tools for your business:

  1. Define Your Business Needs

The first step in finding the right AI tools for your business is to define your business needs. What specific problems or challenges do you want to solve with AI? Do you want to automate routine tasks? Do you want to improve decision-making? Do you want to gain insights into customer behavior? If your primary goal is to replace all your existing marketing and sales functions, you’re going to be highly disappointed in how AI can help you there. Although AI can certainly expedite, ideate, and formulate within sales and marketing, it cannot fully replace the organic intelligence of your team. You’ll need to use Real Intelligence (a combination of organic intelligence and artificial intelligence) to harmoniously combine computerized systems with the creativity and empathy needed for successful marketing.

2. Research AI tools for Business

Once you have defined your business needs, it's time to research AI tools that can help you address those needs. There are various types of AI tools available, such as chatbots, email marketing automation, content creation, and lead scoring. Each tool has its strengths and weaknesses, so it's important to understand what each tool can do and how it can benefit your business. Make a list of the pros and cons of each. If a tool claims to solve all your marketing problems and automate the entire process through the elimination of your team, here’s a hint: they’re lying! 

3. Evaluate the Tools

Once you have narrowed down your list of AI tools, it's time to evaluate each tool to determine which one is the best fit for your business. Some factors to consider when evaluating AI tools include:

  • Ease of use: Is the tool user-friendly and intuitive, or does it require extensive training and technical knowledge?

  • Accuracy: How accurate is the tool at performing its intended function?

  • Integration: Can the tool be easily integrated into your existing systems?

  • Scalability: Can the tool scale to meet the needs of your business as it grows?

4. Choose a tool that integrates with your CRM

It's crucial to choose an AI tool that can integrate with your CRM system to ensure that customer data is accurate and up-to-date. Integration between your AI tool and CRM system allows you to use the data in your CRM to help you identify trends, predict customer behavior, improve customer engagement, and delight your existing customers. If AI could manage relationships all on its own, CRMs wouldn’t exist any more. After all it is a customer relationship manager, and you’re the one that has the human relationship with the customer, not the AI system. Tools like ChatSpot integrate with the HubSpot CRM to seamlessly combine your marketing efforts with your contact data. 

The Right Tools Support Real Intelligence

In the pursuit of Real Intelligence, the most valuable AI tools for your business are the ones that seamlessly collaborate with human intelligence, becoming like trusted colleagues and partners. Together with your team, they empower you to craft marketing campaigns that deeply resonate with your target audience, harnessing the unique strengths of both human ingenuity and AI capabilities. If you require assistance in selecting AI tools that complement and enhance your AI marketing, and wish to learn how to maximize their potential in harmony with human expertise, we invite you to schedule a complimentary growth advisory session with Sellerant here.