As humans, we often take pride in our intelligence and cognitive abilities. We possess a unique type of intelligence that has allowed us to build, create, explore and experience.
And now, we’ve created artificial intelligence (AI).
It’s not news that AI has rapidly advanced, supplanted human labor and thought, saved time, reduced spending and looks like the next great thing.
And, no doubt, it is.
However, let’s look at the wording here: artificial intelligence. Meaning not organic, human or natural.
What happens with that kind of intelligence when it meets organic intelligence?
Introducing Real Intelligence: the way to use the best of both worlds of intelligence to support communications that generate desired outcomes for business leaders.
Let’s briefly look at each of the players.
What is Organic Intelligence?
Organic intelligence (OI) refers to the natural intelligence exhibited by humans. It includes cognitive abilities, such as perception, insights, problem-solving and decision-making.
One of the most remarkable differences of organic intelligence from artificial intelligence is its ability to adapt and learn from experience. Importantly, it allows people to use emotional intelligence to generate innovation and breakthroughs.
Why Organic Intelligence Matters in Sales and Marketing
Organic intelligence in sales and marketing means having an understanding of and empathy for one’s audience. This personal trait is the power that gives birth to instinct and intuitive thinking.
The benefits of organic intelligence are the drive to innovate and generate pathways to create marketing and sales efforts so leaders succeed and thrive.
What is Artificial Intelligence?
Artificial intelligence is a field of computer science that performs tasks that require human intelligence, such as problem-solving and communications.
One of the key features of AI is its ability to learn and improve over time by gathering, learning, and making predictions based on large amounts of data.
Why Artificial Intelligence Matters in Sales and Marketing
Artificial intelligence has become an increasingly important tool because it can automate routine tasks and make informed decisions based on existing data and information.
One way that AI is being used in sales and marketing is through predictive analytics to predict customer behavior and preferences.
This frees up people to focus on higher-level activities, like the generation of ideas that engage with and find unique solutions for prospects.
Limitations of Artificial Intelligence
A major concern with AI is the potential for bias. AI systems can only be as effective as the data they are trained on, and if that data is biased or incomplete, it can lead to outcomes with limited scope or application.
In the same vein, AI can also present false information or make inaccurate predictions, which can lead to costly mistakes for business leaders.
Real Intelligence: the OI and AI Team
Real Intelligence exists at the confluence of organic and artificial intelligence to achieve optimum outcomes from marketing and sales efforts.
How did this occur for us?
We know that AI is a powerful engine, but the driver of the vehicle is OI. This means that in the world of marketing and sales, OI and AI must work together to drive business growth.
AI is an enormous asset to save time, money, and effort based on prompts and available data.
OI is the supplier of emotional intelligence from which innovation springs: products, services, ideas and solutions that respond to market needs, wants and unexplored niches.
Real Intelligence is the revolution within the current stampede to AI. It draws on the best of both intelligences and deploys them in the right circumstances and time to produce optimal marketing and sales outcomes.
It is where data-driven assertions are employed in conjunction with emotionally resonant pillars. Ultimately what matters is crafting a message that generates awareness, engagement and purchase behavior.
Get Real with Real Intelligence
OI and AI as a combination of disciplines will create out-of-the-box thinking and actions that maximize investment in marketing and sales.
The future is enhanced creativity and imagination to allow leaders to deliver inspiring dialogs with audiences that generate long term stakeholder relationships through the use of AI marketing strategies.
Join the discussion about how Real Intelligence will power the future of business growth.