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Ask startups and scaleups about social media and most will tell you it is an important marketing tool to promote their business. Ask why, and the answers may not be as clear. Then, ask how, and that’s when the confusion really begins.
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Tagged in: Marketing Strategy, B2B Marketing, marketing, social media
One of the best performances in the storied career of actor Alec Baldwin was his seven and a half minute appearance in the movie Glengarry Glen Ross. His brief sales training included the A-B-C’s of selling -- “always be closing.” The A-B-C credo ...
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Tagged in: Sales Strategy, Sales Operations, Marketing Strategy, marketing, sales, sales process
Success doesn’t just happen. Startup founders and scaleup executives know that leading a business with intentionality requires having goals and a plan for achieving those goals. As business leadership guru Brian Tracy says, “Goals are the fuel in ...
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Tagged in: Sales Strategy, Marketing Strategy, Growth Strategies, marketing, strategic planning, strategic roadmap, SMART, goals
Preparing to ‘go-to-market’ is an essential part of every organization, from startups launching new businesses to scaleups launching into new market segments to mature companies launching new solutions. While Simon Sinek has taught the world to ...
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Tagged in: Sales Strategy, Marketing Strategy, Growth Strategies, persona
When we think about brands that have endured and thrived – brands like Apple, Coca-Cola, and Nike - we think about the logos, the tag lines, and the advertising associated with those brands over decades. We know that Apple wants us to ‘think ...
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Tagged in: Marketing Strategy, brand identity, brand, brand audit, storytelling, marketing