One of the most effective strategic planning frameworks is the Goal Pyramid. It provides an actionable framework for strategic planning at the individual, department, and company levels. Below is our guide on what exactly a Goal Pyramid is, & how to create and use a Goal Planning Pyramid.
Goal Planning Pyramid Overview:
The Goal Pyramid consists of four layers:
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Goal - One SMART goal
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Strategy - One or more strategies that work together to reach the goal
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Execution - tactics & processes to support strategies & deliver on the goal
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Resources - Identifies the people & tools required to execute the tactics to fulfill the strategies & deliver on the goal
The Goal Pyramid
Understanding How the Goal Pyramid Works
It’s important to understand how the Goal Pyramid works, as this will help you to create and then implement this strategic planning framework.
Setting a Goal = Define Your Why
The Goal Pyramid begins with setting one main goal for the organization. The goal should be SMART (specific, measurable, attainable, relevant, time-bound). To set a goal, leadership must first define their WHY:
- Why are we in business?
- Why should customers do business with us?
- Why do we want to achieve this specific goal?
Creating a Strategy = Determine the What, Who, and When
Once you’ve set a goal, you must create the strategies for achieving that goal. Strategies must align with the why to support the goal. When creating strategies, leadership should consider the WHAT, WHO, and WHEN:
- What must need to be done to fulfill the goal?
- Who is going to be responsible for putting the strategies into action?
- When will the strategies be put into place?
Execution = Decide How to Implement the Strategies
After creating your strategies, you must decide how to put those plans into action. This involves developing tactics that provide direction on implementing the strategies. Many people confuse strategies with tactics: a strategy is a broach approach for achieving a goal, while a tactic is the process you follow to implement the strategy. Execution involves answering the HOW:
- How will you fulfill each strategy?
- How will you assign resources?
- How will you pay for the resources?
- How will you track and measure results?
Resources = Make a Plan and Do the Work
After determining the tactics for executing on your strategies, you must assign the resources (i.e., people, tools) for implementing the tactics. Goal setting is vital but doing the work to fulfill the goal will move your business forward and help you to realize success. This involves creating and implementing your operational plans, which should:
- Set benchmarks to measure performance
- Provide direction on making processes easier to achieve
- Equip your people with the tools to do the work
Example of One Startup’s Goal Pyramid
To follow is an example of a startup’s strategic planning framework using the Goal Pyramid.
Goal
- Increase profits by 20% compared to Q4 of this year within the next 12 months.
Strategies
- Increase existing product sales by 10%
- Increase new product sales by 5%
- Reduce expenses by 5%
Execution
- Hire new sales reps
- Launch new marketing campaigns
- Improve energy efficiency to reduce energy costs
- Eliminate wasteful production procedure
- Sell off excess inventory
Resources
- Provide new sales reps with training and implement CRM
- Set quotas for sales reps
- Purchase ads for social media platforms
- Install energy-efficient equipment
- Revise production procedure
- Sell inventory at auction
Creating a Goal Pyramid for Your Startup
The Goal Pyramid is a flexible and actionable strategic planning framework that can help startups to create and fulfill a key goal. Start with one SMART goal, develop strategies to support your goal, create tactics to implement your strategies, and implement the resources to put those tactics to work.
Are you ready to grow your startup? Contact us to learn how.