Ask startups and scaleups about social media and most will tell you it is an important marketing tool to promote their business. Ask why, and the answers may not be as clear. Then, ask how, and that’s when the confusion really begins.
When young companies are still finding their footing and trying to gain sales and customer traction, there’s a common tendency to fall prey to shiny object syndrome ('SOS') when it comes to the marketing side of operating the business. Well ...