Using HubSpot Tools for Your Startup’s Inbound Marketing

Inbound marketing should be part of every startup’s growth strategy, as it will enable you to build meaningful relationships with prospects and customers. HubSpot provides many powerful tools that startups can employ for inbound content management, search engine optimization, and marketing automation.

Let’s dive into using HubSpot’s tools to support your startup’s inbound marketing strategies. 

Quick takeaways: 

• Publish landing pages, websites, and blog posts using HubSpot's Artificial Intelligence
• Create a knowledge base to support your customer support teams
• Track, measure, and improve the results of your inbound marketing efforts

HubSpot’s Inbound Marketing Tools

HubSpot provides several versatile and powerful tools that can support your startup’s inbound marketing strategies.

Create Landing Pages with the Landing Page Builder

Landing pages are web pages designed specifically to capture leads or convert leads to buyers — typically, this involves capturing information via a web form. HubSpot’s Landing Page Builder tool enables you to create and test personalized landing pages. You can:

• Custom Templates: Create your landing pages from scratch or use the built-in library of mobile-optimized templates to customize your landing pages.
• AI Optimization: Use AI to develop content, CTAs, and forms based on user behavior and data.
• Smart Content: Show different content for different visitors based on their location, source, device, lifecycle stage, and other details from your CRM–this smart text option enhances personalization.
• Adaptive Testing: Run adaptive tests on variations of your landing page and its elements, A/B tests help determine what page versions work most effectively to reach your target audience.
• Comprehensive Analytics: Use metrics to track visitors, contacts, and customers on each page.

Try a free demo of HubSpot's Landing Page Builder! (We receive a commission with your purchase)

Publish Blog Posts

Publishing blog posts is an effective part of a startup’s marketing strategy. It creates more searchable content, improves your website’s SEO, and helps establish your expertise within your industry. You can use HubSpot’s Blog Software to create, publish, and promote blog posts. You can also:

• Format and optimize your blog posts for SEO utilizing integrated AI features.
• Generate blog post ideas using HubSpot’s Free AI Blog Writer.
• Track analytics to measure your blog’s performance, page views, time spent on-page, contacts, and entrants.
  
  

Try a free demo of HubSpot's Blog Builder! (We receive a commission with your purchase)

Create a Knowledge Base

A knowledge base is an online resource library of information about your products or services. Customers can search the knowledge base to find answers to their problems. It also supplements your customer support program and improves the overall customer experience. HubSpot’s Knowledge Base Software enables you to create your knowledge base, which will allow you to:

• Turn customers’ frequently asked questions into pages in your knowledge base.
• Improve the efficiency of your customer support team, who can direct customers to the right information.
• Track customers’ visits to specific pages to determine what issues interest them the most.

Try a free demo of HubSpot’s Knowledge Base in Service Hub! (We receive a commission with your purchase)

Track, Measure, and Improve Your Results

It’s important to track the metrics for your inbound marketing assets to evaluate and improve their performance. This will enable you to determine what is working and what is not, identify where leads are coming from, calculate conversion rates, and make improvements to upgrade your lead generation strategies. HubSpot’s Marketing Analytics and Dashboard Software helps you measure metrics, produce reports, do A/B testing, and tie your inbound marketing initiatives to revenue generation. For example, you can track:

• Specific website data (e.g., page views, sessions, CTR, bounce rate)
• Source data (e.g., organic search, social media, forms, email marketing)
• Engagement data (e.g., interactions, clicks, ad spend & ROI)

Work with HubSpot’s Inbound Marketing Tools

HubSpot provides several useful tools for supporting your startup’s inbound marketing strategies. You can create landing pages, build a website, publish blog posts, create an integrated knowledge base, use metrics to assess the performance of each asset, and much more.

Need help using HubSpot to support your inbound marketing strategies? Sellerant can guide the way.