Inbound marketing should be part of every startup’s growth strategy, as it will enable you to build meaningful relationships with prospects and customers. HubSpot provides a number of powerful tools that startups can employ for inbound content management, search engine optimization, and marketing automation.
Let’s dive into using HubSpot’s tools to support your startup’s inbound marketing strategies.
Quick takeaways:
Hubspot provides a number of versatile and powerful tools that can support your startup’s inbound marketing strategies.
Landing pages are web pages designed specifically to capture leads or convert leads to buyers — typically, this involves capturing information via a web form. HubSpot’s Landing Page Builder enables you to create and test personalized landing pages. You can:
Publishing blog posts is an effective part of a startup’s marketing strategy. It creates more searchable content, improves your website’s SEO, and helps with establishing your expertise within your industry. You can use HubSpot's Blog Software to create, publish, and promote blog posts. You can also:
A knowledge base is an online resource library of information about your products or services. Customers can search the knowledge base to find answers to their problems. It also supplements your customer support program and improves the overall customer experience. HubSpot’s Knowledge Base Software enables you to create your knowledge base, which will allow you to:
It’s important to track the metrics for your inbound marketing assets to evaluate and improve their performance. This will enable you to determine what is working and what is not, identify where leads are coming from, calculate conversion rates, and make improvements to upgrade your lead generation strategies. HubSpot’s Marketing Analytics and Dashboard Software helps you measure metrics, produce reports, do A/B testing, and tie your inbound marketing initiatives to revenue generation. For example, you can track:
HubSpot provides a number of useful tools for supporting your startup’s inbound marketing strategies. You can create landing pages, build a website, publish blog posts, create an integrated knowledge base, and use metrics to assess the performance of each asset.
Need help using HubSpot to support your inbound marketing strategies? Sellerant can guide the way.